Ulster County Real Estate Blog

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Using keywords in your pages and blogs and articles

In response to my blog titled 10 Basic SEO tips for authors just starting out, I have decided to break each one of the 10 tips down individually.  I hope this is helpful to all of you that commented on my other blog.

Today we will deal with keywords.

Keywords aren't as big a deal as they once used to be.  The process of ranking web pages has moved away from putting a large amount of emphasis on Keywords and more on semantics.  The process is called LSI or Latent Semantic Indexing.  Although Google doesn't use LSI, the shift from keywords to semantic remains.  Whoa . . . "easy with the propeller head stuff Lou".  To put it more simply, Latent Semantic Indexing is a process that helps search engines like Google find out what the true topic of a web page really is (or to the best of its ability). Simpler yet, it means to you that you shouldn't focus on a single keyword when optimizing your web pages and when getting links rather you should concentrate on a theme and write about it intelligently worrying about keywords later.  Instead of replicating the targeted keyword over and over, it is better to use different versions of the keyword which should be easy.  The web pages or article on your web site should be related and focus mainly on a theme or topic while using different words that describe that topic. By using Variations of your keyword and synonyms, it makes it easier for search engines to determine the topic of your site and rank it accordingly.

Does this mean I shouldn't put keywords in my meta, links, title and ALT tags.

No, I am not saying that, just be careful in doing so.  Remember keep your reader in mind.  If it makes sense, do it, you will know when it isn't appropriate.  Oh . . . you should always target a keyword in the title tag.  More about that later.  As a rule of thumb, I would say you can optimize one page or article with 3 keywords or keyword phrases. If you are just starting out, use one or two. Depending on the source, your percentage of keywords in your article or page should be between 2.5% and 4% of the total content on the site. I have seen site tops with percentages as high as ten.

That's great info Lou, but how do I know the percentage of keywords that are in my article?

There are tons of free tools out there that wily do the trick.   I like this one: http://www.googlerankings.com/ultimate_seo_tool.php

Keyword No Nos

A big mistake I see more often than not is repeated keywords in the keyword tag. Here is an example: Hazard County Real Estate, Hazard County Real Estate Agent and Hazard County Real Estate Agency. There are a couple of things wrong with this type of strategy. First off, the word "and" is not needed. Search engines ignore these type of words. Other types could be: and, the, because, this, that and there. The other thing wrong with the keywords is the word "Hazard County". It is repeated three times. You do not need to repeat Hazard County Real Estate. The corrected keywords should read; Hazard County real estate, agents, agency, The search engine will know you are offering Hazard County Real Estate and will match the secondary words with the word Hazard County Real Estate. Repeating "Hazard County Real Estate" will just penalize your site.  Notice I didn't use Ulster County Real Estate in the example (my market).

Lastly, as stated above, make sure you use your primary keywords in the TITLE tag of your page or article (ActiveRain does this for you) as well as in the description tag. Do not over load or stuff the title with keywords, rather naturally write to include them. In many cases, the description tag is displayed in the results page after search engine search was made by a user when relevant keywords are typed into it.

7 commentsLou Lynch • April 28 2008 09:50AM

Stone House Day

Each year on the second Saturday in July, some of America's oldest stone houses are opened to the public. This year, several of the 200-300-year old homes in the old Dutch village, settled 347 years ago, will be open for your enjoyment. The time you spend in each house is at your discretion.

Stone House Day
Hurley, New York - First settled in 1661
Saturday, July 12th, 2008
10:00 AM to 4:00 PM, rain or shine
(Houses close promptly at 4 PM)

Showing several of "America's Oldest Private Homes"

59th Annual Stone House Day to Show 300-year-old Private Homes

Crispell House

The Jonathan Crispell House was built in 1725 by farmer Jonathan Crispell. It was owned by the family until 1836 when it was sold to the Hurley Church for use as a parsonage.

Ten Eyck House

Dr. Richard Ten Eyck's House is unusual in that it has two stories (most have 1½). The house was built by the doctor as a wedding gift to his wife Jenett Baker in 1786 and is an indication of the family's wealth and social standing.

Du Mond House

The VanEtten/Dumond (Spy) House, built prior to 1685, is the oldest colonial house in the town. During October and November 1777 the house was used by the Continental army as a guard house for prisoners and a "spy" was held in the basement dungeon.

Ostrander-Elmendorf House (1709)

The original section of the Ostrander-Elmendorf House was built in 1709. Two later additions completed in the 1700's provided more living space and a weaving room to make linen. During the Revolutionary War period, the oldest section was used as a tavern which apparently was very popular.

VanDeusen House

The Jan VanDeusen Jr. House was built in 1744 by Captain Jan. This house is one of the earliest rural Georgian cottages in the town. The parlor served as the meeting room for the NYS Committee of Safety during the Revolutionary War.

Patentee Manor

The Patentee Manor, an excellent Georgian, is a two-story house built by the Cole family. It represents the ultimate in upper-middle class wealth and social status. Although the owners were of Dutch descent, the style was strongly influenced by the nearby English community.

Ten Eyck Bouwerie House

The Ten Eyck Bouwerie was originally the home­stead of Matys Ten Eyck. In the early 1700's, Matys was a large landowner who farmed, raised grains, and created extensive orchards. He was part-owner of the Ten Eyck-Newkirk Grist Mill.

Newkirk House

The Benjamin Newkirk House was built about 1750, and is unique in that it still has the original basement kitchen. This house was owned and occupied by the Newkirk family for 200 years.

The annual opportunity to tour historic Hurley stone houses will be Saturday, July 12, 2008. The stone houses, which are homes owned and lived in currently by Hurley residents, were originally built between 1685 and 1786. Several of the homes will be opened to the public from 10 AM through 4 PM; rain or shine. Main Street of Hurley will be closed to traffic in order to provide a safe, leisurely walking tour to five of the seven houses. There will also be a free shuttle bus service in order for ticket holders to reach the two remaining stone houses on the tour. This is the 59th year the Hurley Reformed Church has sponsored this event, but it is a community event made possible by the involvement from the townspeople.


You can experience "a step back in time" on your visit. As you tour the houses and are greeted by guides in costume, you have the opportunity to walk in the footsteps of our forefathers, and yet this event encompasses so much more. Music lovers will enjoy an 1800's instrumental ensemble called "Salmagundi" in one of the stone houses and organ recitals by two organists, Lonnie Kulick and Justin Foster, in the Hurley Reformed Church. Also in a stone house on your tour will be a display of past and present cross stitched pieces, and a chance for you to learn cross stitching by crafter Lori Baker.


The 3rd Ulster County Militia encampment, where Militia and their wives offer a re-enactors view of what camp life was like. Colonial rifle demonstrations will also take place. Re-enactors will be there to answer visitor's questions.
A brand new addition is a performance, by talented Debra Zuill, of Sojourner Truth's "Ain't I a Woman?" Sojourner gave this speech in 1851 as she bravely battled against many black women's social injustices and lack of freedoms.


Homemade food will be served in the Church Hall throughout the day as well as a home-baked goods booth, handmade craft items and Grandma's Garret. The Hurley Library will have their gigantic book sale; the Hurley Genealogical Society and the Hurley Heritage Museum will be open, to the public; within walking distance visit two antique shops and numerous community yard sales.


Houses on Tour: One of the five houses on Main Street is the Dr. Richard Ten Eyck house, the only full two-story stone house. The house was built by the doctor as a wedding gift to his wife, Jenett Baker in 1786 and indicates the family's wealth and social standing.


Across the street is the Anthony Crispell House built in1725 by Jonathan Crispell, a farmer. This house was owned by the Crispell family until 1836, when it was sold to the Hurley Church as a parsonage. Inside will be a house tour and an interactive table for the children and "young at heart" who would like to learn basic cross stitch and take home their efforts.


Also on Main Street is the Jan VanDeusen house, built in 1744 by Captain Jan. This house, built as one unit, is one of the earliest rural Georgian cottages built in the town. The parlor served as the meeting room for the New York State Committee of Safety during October and November of 1777 of the Revolutionary War.


The Van Etten/Dumond (Spy) House, built prior to 1685, is the oldest colonial house in the town. During October and November of 1777 the house was used by the Continental Army as a guard house where prisoners and a "spy" were held in the basement. More will be heard about the spy and his demise during the tour.


The fifth stone house on the walking tour was built in 1709, it is the Ostrander/Elmendorf home. During the Revolutionary War period, the oldest room in the house was used as a very popular tavern. This provided a means of livelihood for the family and a social atmosphere - things haven't changed dramatically since the time of our ancestors. A 1730 addition to the original home provided more living space, and yet another room added in 1750 provided needed space for weaving linen.


A house reached by a four minute, free shuttle bus, is the Ten Eyck Bowery. This was originally the homestead of Mattys Ten Eyck. In the early 1700's Mr. Ten Eyck was a large landowner who farmed, raised grains and created extensive orchards. He was also part owner of the Ten Eyck-Newkirk Grist Mill where, his and other farmer's grain, were ground. This provided an important staple for the local residents and sold to other communities.


Also on the free shuttle tour is the Patentee Manor which is an excellent Georgian, two-story house built by the Cole family. It represents the ultimate in upper-middle class wealth and social status. Although the owners were of Dutch descent, the style of the house is strongly influenced by the nearby English community, Marbletown. In the music room 18th Century music will be played by the instrumental group called "Salmagundi." Dressed in period attire, they will entertain you with cello, dulcimer, and guitar just as earlier musicians entertained the original Cool family.


Other Houses to Visit: Also on Main Street is an original stone house known as the Colonel Jonathan Elmendorf House built between 1783 and1790. It now houses the Hurley Heritage Society Museum. The museum's exhibits presently mark both the area's bluestone industry and the revolution war period. Delve into a quarry driver's workday, view a film on Minutemen or browse through the materials that enable you to catch a glimpse into Hurley's Revolutionary history.

Tour Tickets: The regular prices are as follows:
Children under 5: free
Children 5-12: $2.00
Seniors and students: $10.00
Adults: $12.00

Discounted ticket prices are available until June 30th, as follows:
Children under 5 free
Children 5-12: $1.00
Seniors and students $: 8.00
Adults: $10.00

To order, go to "www.StoneHouseDay.org", or at Ben Franklin stores in Kingston and Saugerties.

For further information, contact:
Pat Baker, Publicity Chair
23 Golf Terrace, Kingston, NY 12401
Phone: 845-331-2556
E-mail: Publicity@StoneHouseday.org

0 commentsLou Lynch • April 14 2008 04:05PM

Ulster County Land for Sale

Benefits of Buying Land in Ulster County, NY

Land values in Ulster County generally appreciate rapidly during boom years, but tend to remain stable during slow-growth years. This can be attributed to the many wonderful natural resources and rural landscapes available in relative proximity to New York City. Buying land in Ulster County land is not only a great investment, but the primary foundation upon which to build your dream home and your future.

Read more about Ulster County Land For Sale >>

2 commentsLou Lynch • April 14 2008 02:22AM

Upstate New York REALTOR

Upstate New York REALTOR®

At Prudential Nutshell Realty, we pride ourselves in being the leading on-line destination for upstate New York real estate, more specifically Ulster County and Hudson Valley real estate.  With this in mind we have dedicated a good amount of money, time and resources towards dominating the on-line market place here in Ulster County and the Hudson Valley and to date, we have done just that. 

Due to our success in the on-line marketplace we are constantly watched by our competitors for two main reasons.  The first reason being the obvious, to see what we are doing, so they can do it themselves.  The second reason is to watch that we obey all the rules.  Here at Prudential Nutshell Realty, we operate by the strictest of ethical standards and do our best to abide by all the rules.  Most people who live in Ulster County and the Hudson Valley that have done business with us know the level at which we perform.   

One of the things we have encountered along the way is an infraction regarding the use of the term Upstate New York REALTOR.

Read more about the use of the term Upstate New York REALTOR

0 commentsLou Lynch • April 14 2008 12:40AM

Ulster County MLS

Ulster County MLS - Upstate New York 

Ulster County MLS, also known as the Multiple Listing Service of Ulster County, is an MLS that provides listing data for property located mostly in Ulster County and enjoys the overwhelming market share for the Ulster County area.  In addition, the Ulster County MLS also has listing data on property in Green, Columbia, Orange, Dutchess, Sullivan and Delaware Counties.

2008 Ulster County MLS Board of Directors

President: Nola Gutmann MLS 
Vice President: Harris Lawrence Safier 
Treasurer: Mary Collins 
Secretary: Chloe Dresser

Director: Blanca Aponte 
Director: Patricia Conti 
Director: Christina Gallop 
Director: Winton Morrison 
Director: Josh Randall

The MLS office is located at 74 Broadway, Kingston, N. Y. 12401.  To reach the Ulster County MLS by phone, call:(845) 338-5299

Ulster County MLS

What is MLS or Multiple Listing Service?

Multiple Listing Service is an area wide database that allows real estate brokers and agents representing sellers to widely share information about homes and properties. Real estate brokers that represent potential buyers or wish to cooperate with a seller's broker can use an MLS to locate a property for that buyer. The MLS usually contains all the listings that are represented by brokers who are both members of that specific MLS system and of NAR (the National Association of Realtors).

MLS systems are more commonly use in the US and Canada, but are becoming more available in other parts of the world.

The objective of the MLS is to facilitate the efficient distribution of listing information so that when a real estate agent firsts meets a potential home buyer, he or she may search the MLS system and get listing information about all homes and property for sale in a specific price range or area.

MLS systems are usually governed by locally private entities. The rules are set by those entities with no direct state or federal oversight, beyond any individual state laws regarding real estate. MLS systems set their own membership requirements, access rules and sharing of information.  With this being said, local MLS systems are subject to national rules as dictated by NAR.  Many different forms of ownership exist when dealing with MLSes.  An MLS may be legally owned by a real estate company, a county or regional real estate Board of REALTORS (as is the case with Ulster County) or Association of REALTORS. MLS Membership is usually considered to be essential to the successful practice of real estate agent or broker.

 

0 commentsLou Lynch • April 14 2008 12:24AM

Ulster County Real Estate Agents

Ulster County Real Estate Agents are technology driven

Every year the National Association of REALTORS® distributes the annual Profile of Home Buyers and Sellers at its annual conference.  The profile is a key source of information for real estate agents and brokers who look to adapt their business plans for the new market in the upcoming year.  The profile offers incredible insight on the behavior, tendencies and activity of home buyers and sellers across the nation.  Each year as the profile is published, one thing become increasingly more clear, real estate agents must embrace technology to provide a level of service home buyers and sellers are expecting out of today's real estate agent.

For a long time the real estate agent used to be the #1 informational source for home buyers during the home search process.  According to the 2007 profile, the percentage of home buyers that used real estate agents as an information resource was the same as those who used the internet (84%). Real estate agents are now realizing that having a website to supplement their offering of skills and experience provides the greatest amount of information for home buyers. The result of this trend has real estate agents not only relying on the company website but building their own.  The NAR profile indicates that 65% of agents now have their own web sites.

Today's home buyer is bonded to the internet.  Now more than ever the real estate industry has become heavily dependent on the use of the internet in nearly every phase of the home buying and selling process. Smart real estate agent use the internet.

 Ulster County Real Estate Agent

0 commentsLou Lynch • April 13 2008 11:48PM

Ashokan Reservoir and Rondout Reservoir, Two of Ulster County's Most Beautiful Resources

Ashokan Reservoir and Rondout Reservoir - Treasures of Upstate New York

Ashokan Reservoir and Rondout Reservoirs, because of their beauty, contrinute aestheticly to any property lucky enough to get a view. In addition, homes previously built or newly built in the vicinity of the water shed must adhere to strict guidelines. These guidlines are put into place to protect the watershed while simutaneously protecting your real estate investment. Home owners lucky enough to purchase property near the watershed will benefit not only from the beauty that surrounds but from a financially sound investment.

A blog I posted at NutshellRealty.com on Ulster County Reservoirs

Ashokan Reservoir CrossingBeyond its' obvious benefit as drinking water and wildlife habitat, the reservoirs are open to the public providing a great source for recreation. The reservoir itself and the land around the reservoir can be accessed with permit, for hiking, hunting and fishing. The permits are free and easy to obtain. For more information on how to obtain permits, use the information below.

Ulster County Reservoir Permits

  • Ashokan Reservoir, Box 370, NYS Route 28A, Shokan, NY 12481; (845) 657-2663
  • Rondout Reservoir, Box 358, NYS Route 42, Grahamsville, NY 12740; (845) 985-0386

Click Here for Ulster County Reservoir Properties (Property that is near or have a views of the reservoir)
 

Bodies of water in Ulster County considered significant enough to label as ponds or lakes.

Alder Lake, Ashokan Reservoir, Lake Awosting, Balsam Lake, Beaver Lake, Beecher Lake, Binnewater Lakes, Cape Pond, Chodikee Lake, Cooper Lake, Cranberry Lake, DeWitt Lake, Devils Lake, Duck Pond, Echo Lake, Esopus Lake, Fifth Lake, First Lake, Forest Lake, Fourth Lake, Heddens Lake, Honk Lake, Lake Katrine, Kenozia Lake, Kerhonkson Reservoir, Kingston Reservoir Number Four, Kingston Reservoir Number One, Kingston Reservoir Number Two, Lily Lake, Louisa Pond, Lyon Lake, Lyonsville Pond, Manor Lake, Lake Maratanza, Marx Pond, Lake Minnewaska, Mirror Lake, Mohonk Lake, Mud Pond, Murrays Pond, Onteora Lake, Peekamoose Lake, Pinebush Lake, Rondout Reservoir, Roosa Lake, Round Pond, Sand Pond, Saugerties Reservoir, Second Lake, Spring Lake, Stone Ridge Pond, Sturgeon Pool, Lake Sunset, Third Lake, Tillson Lake, Tunis Pond, Twin Lakes, Ulster Heights Lake, Vly Pond, Windsor Lake, Winnisook Lake, Yanketown Pond

 

Lou Lynch
Associate Broker / Technology Director

1 commentLou Lynch • April 04 2008 01:28PM